How to Find Your Signature Style


Hey friends! Today’s topic is a question that I don’t necessarily get asked a lot when styling, but I think is something important to address. Mostly because it’s a question that too many people don’t know the answer to, and subsequently look at me like I’m asking for their Social Security number when I ask, “How would you describe your personal style?”.


I believe that finding your personal style comes with time, some trial and error, and a little intuition. If you don’t seem to possess said intuition when it comes to fashion, then perhaps it comes with time and a good stylist (who will help you avoid that trial and error period altogether). Regardless, there are a few rules that I believe can help anyone along the way. 

Go With Your Gut

I’ve loved fashion for as long as I can remember; but not necessarily every new trend the fashion industry threw my way. Figuring out your style has a lot to do with listening to your gut. What speaks to you when you’re scrolling through Instagram or Pinterest? That’s your first clue! Do you stop aimlessly scrolling for a moment when you come across something edgy, preppy, vintage, ultra-modern? Lean in to that, and start exploring from there. 

Get Out of Your Own Way

Next, you’re gonna have to spend a little time outside of your comfort zone. Have you ever looked at something in a store and thought, “I absolutely love this, but I could never pull it off”? Yes you have, don’t lie! I’ve done it too. We’re human, and part of our existence as humans is spent worrying about others’ perception of us. Becoming a truly confident and fashionable individual means that you kinda gotta quit giving as sh*t about what someone might think when you step outside of your comfortable little fashion box. I’m not here to say that you need to spend your time wearing clothes that feel so far off from who you are, we are talking about your signature style after all. What I am saying though is that you should absolutely buy that wild skirt that you can’t help but be drawn to, and take the time to style it in a way that feels like YOU. This takes a little practice and a whole lot of not giving a damn because you feel too good to care.

Name Your Style

Your personal style isn’t meant to be stagnant. I know, I’m asking you to pick a freaking style just to turn around and tell you to change it all the time. I’ve got some nerve. But style evolves constantly, and your signature style and staple wardrobe pieces can remain in tact while still ebbing and flowing with the latest trends. I find it helpful to take the time to identify a few adjectives that describe your style. One of my employees told me last week that “punk rock professional” describes her personal style. And it does, to a T! She almost always has some element of black or leather on, but she plays with a lot of other colors, textures, and accessories within that. I’d say my style can be described as polished with an edge. What does that mean? I don’t know exactly, but a blazer over a band tee is my jam! And those descriptors help to keep me focused when my style starts to feel uninspired. Maybe you’re classic, preppy, or 70’s chic with a modern twist. Maybe you live for vintage finds, or you’re totally girly and love everything floral and frilly. Whatever feels true to you is the basis of your signature style. Come back to that whenever you start to feel overwhelmed or uninspired with fashion.

Have Fun!

Lastly, we’re going to combine all of these aforementioned “rules” and have a good time playing with style. Fashion is an expression of who you are and who you want to me. Dress how you’d like to be addressed. The way you present yourself to the world is important, but don’t get too caught up in it. 

My challenge to you is this: tonight, walk in to your closet with a fresh set of eyes. Pull several pieces that you absolutely love and make you feel awesome, and build a few complete outfits based on those pieces. Plan your accessories, shoes, and all so that you know exactly what to pull on in a hurry over the next week. Have fun with it, and take note of how awesome you feel when you’ve really gotten dressed. 


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Rachel Cottrell